Fashion brand, House of Sunny has announced its first ever restaurant collaboration with east London pizza specialist, Unlock.
Fashion and food are uniting as the cult UK fashion brand will takes over east London’s vibrant pizza spot, Unlock, from 5 to 15 December 2024.
With a limited-edition menu, exclusive House of Sunny capsule collection available to buy in-store and online – plus an immersive transformation of Unlock’s industrial-chic space – the announcement is the latest in the international trend of high-profile fashion-restaurant collaborations.
The HoS limited Pizza will be topped with tomato chutney, Cantabrico’s anchovies, Parmigiano cream, Colatura di alici and tomato flakes. The HoS vegan ‘Luna’ Pizza Taco will include fermented Red cabbage, crispy cauliflower, vegan mayo, curly parsley served with beetroot hummus.
A limited run of pieces, including t-shirts, cardigans, hoodies, and caps, will be available for purchase in Unlock and online. The Unlock team will also debut new uniforms designed by House of Sunny.
Founded in Hackney in 2011, House of Sunny has become synonymous with bold, sustainable designs and an inclusive global community.
Led by founder and creative director Sunny Williams, the brand has been spotted on celebritites like Kendall Jenner, Dua Lipa, and Bella Hadid, as well capturing a loyal social media following affectionately known as the “Homies.”
Unlock, founded by Naples-born siblings Arianna and Giovanni Izzo, is known for its innovative gourmet pizza creations and its gallery space commitment to local artists.
It has quickly become a Hackney favourite and boosted its international profile when it launched ‘Luna’ – the world’s first pizza taco earlier this year.
“House of Sunny and Unlock share a deep passion for creativity, community, and bold aesthetics,” said Sunny Williams, founder and creative director at House of Sunny.
“Hackney is where it all began for us, so partnering with a local gem of a pizza joint like Unlock felt like the perfect way to bring this vision to life. Food, fashion, and art are universal forms of self-expression. We wanted to create a space that feels fun, welcoming, and inspiring— where you can also enjoy a slice of authentic Neapolitan pizza.”
Giovanni Izzo, co-founder of Unlock, added: “At Unlock, we’re all about exploring unexpected combinations and we are excited to partner with a legendary fashion brand like House of Sunny, which has built such a powerful global identity while staying true to its roots. This collaboration is a celebration of food, fashion and the vibrant spirit of community.”
Unlock’s east London restaurant and art space will also be reimagined by House of Sunny as a retro playground, complete with visual installations and bespoke decor.
The House of Sunny Pizza Party! runs from 5-15 December at Unlock, 1 Monkwood Way, Hackney Wick, London, E3 2EG.