Zing is a brand of premium vodka that originated in the US, but has been relaunched in the UK. You are looking at the American packagiing, which I have somehow ended up with. Unlike any other brand of vodka I am aware of, the distinctive Zing bottle has a button…and this button turns on a red flashing light. Ever drunk hard spirits out of a flashing bottle? Well – now you can! This flavour is ‘red velvet’ – and they (or should I say ‘their marketing’) says it tastes like red velvet cake.
I met the new owner, a guy called Dan – who’s a nice chap. Actually an entertainment lawyer by trade who lives not too far from me in Bromley – he told me a bit about taking over the brand, what it’s like starting a vodka business when you’ve spent most of your career in the music industry, and how to position a premium vodka in a somewhat crowded market
Zing Is associated with Chris Brown (yeah, that guy) or was, I think. They’re apparntly looking for a new UK brand ambassador, now that they’ve moved over here. As far as I can tell, they also have another vodka. The bottle is the same shape (hexagonal) – but is blue instead of red. They call that one the ‘Super Premium’.