HEYTEA continues global expansion with New Oxford Street store

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Bubble tea specialists HEYTEA, has opened its latest branch, HEYTEA New Oxford Street. 

The new location brings HEYTEA’s world-famous products to central London, marking a significant step in the brand’s continued global expansion.

This latest addition to HEYTEA’s growing portfolio is the brand’s largest UK store to date, with indoor seating offering a design-led space for customers to meet and socialise over drinks. 

HEYTEA New Oxford Street features design elements including a moving digital display ceiling, and quirky table settings delivering an immersive experience and ink drawings. 

Founded by the then 19-year-old Neo Nie Yunchen in 2012, HEYTEA has grown from a 300 sq ft tea shop in Guangdong, China to a pioneer in “New Asian Tea” with over 4,000 stores across 300 cities worldwide. HEYTEA is known for its unique flavours and commitment to using no artificial flavours. 

HEYTEA has also made the switch to organic milk in their milk drinks, while also offering customers a free switch to a 0-calorie sweetener in their tea, to advocate for a healthier lifestyle.  

Customers can also expect innovative creations like the original Cheese Tea — a blend of cheese foam and fresh tea at the HEYTEA New Oxford Street branch. 

 

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