Launching to coincide with National Cocktail Day on 24 March, London Cocktail Tours is a new experience hosted by award-winning drinks podcaster and writer Susan L. Schwartz, where guests can embark on an insider’s tour of Soho’s bar scene and immerse themselves in cocktail history.
London has long been renowned for its place in cocktail-making history.
From The Savoy’s Hanky Panky to Dick Bradsell’s famous Espresso Martini, legendary drinks have been created in the city’s bars for over a hundred years.
Now, it’s possible to experience part of London’s cocktail narrative in person through a new exclusive tour hosted by one of the city’s veteran drinks writers and cocktail enthusiasts.
Founder of the award-winning drinks blog, A Lush Life Manual, Schwartz also hosts Lush Life Podcast, where
she interviews movers and shakers in the drinks industry and has written for Grazia, The Tonic Magazine, Ritz
Magazine, Mail on Sunday and Condé Nast Traveller.
London Cocktail Tours offers an introduction to bars in Soho, both established and new to the scene, that play
their part in the story of the cocktail.
Guests will have the chance to try celebrated drinks and learn some of
the secret ingredients and stories that continue to make Soho such an important part of cocktail history.
Book in advance for groups of up to six people, the tours begin at 5:15pm and last for around 3 hours.
Centring around four of Soho’s cocktail bars, such as The Blind Pig, El Camion and Nightjar Carnaby, Susan
also shows guests other important historic and current cocktail spots, such as the former site of Milk & Honey,
Bar SwiS and Gerry’s, the iconic liquor store.
At each bar, guests can enjoy cocktails hand-selected especially by the bartenders and Susan for the tour,
and made in front of them, as well as small plates of food. During their Jme there, they can learn from
bartenders about their signature styles, tastes and techniques.
London Cocktail Tours guarantees an evening of great drinks and a fascinating insight into what makes the
city’s scene so special. It’s a unique experience for visitors to London looking for an insider’s guide to its bars,
a group of cocktail lovers celebrating a special occasion, or a date with a difference.
Tours are priced at £130 per person and include a drink and bar snacks in each venue. Bespoke tours can be
arranged for special occasions, drinks preferences and areas around London.
Tour vouchers can also be purchased: the perfect gift for cocktail lovers.
Tours start at £130 per person and take place on Mondays, Tuesdays and Wednesdays.
Booking in advance. Maximum 6 people.
Bookings can be made via londoncocktailtours.com