Jägermeister is bringing the chills this Halloween, with a ghostly night cruise along London’s misty waterways.
The drinks giant has teamed up with Camden cocktail bar Ladies & Gents and a boat aptly named The Dark Spirit, to transport partygoers along a two-hour strip around Regent’s Canal.
As night falls, the cruise will take the spooky route through the 1km-long Islington Tunnel, illuminated only by boat headlight. To fortify the nerves, a selection of Halloween-themed cocktails, all featuring a innovative ways of incorporating Jägermeister.
The Demon Hunter, Jägermeister, apricot liqueur and lime, is a fruity concoction with a kick, while The Grave German (Jägermeister and mezcal) is given an aromatic hit with the addition of bergamot liqueur Italicus.
An eerie twist on signature Jägermeister cocktail, Ginger Mule, The Possessed Mule, features Cacao Liqueur, chocolate bitters, and ginger beer. Last but not least, The Black Forest, a combination of Jägermeister, Benedictine, Cachaca, showcases a whole host of botanical flavours.
The cruises, which accommodate 12 people, run until November 2nd, and coincide with the launch of Jägermeister’s new beverage – the Cold Brew. Ice cold shots of Jägermeister Cold Brew will be served alongside the selection of cocktails.
This new drink blends the classic Jägermeister recipe of 56 herbs and spices with cold-brewed Arabica coffee and a hint of cacao. The result is akin to a velvety, rich and fragrant Espresso Martini, but in a single bottle!
Like the original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18°C from the freezer.
To book, visit https://ladiesandgents.co/.